Nivea: 7 Things You Didn’t Know



Nivea is the most-trusted skincare brand in Europe and of the best-selling in the world. The company was established in Hamburg, Germany in 1911 and it’s a market leader in 46 countries. How much do you know about the personal care brand? Take a look!

Number Seven: The Tin Wasn’t Blue

The famous blue NIVEA Crème tin was originally yellow. Former naval commander Juan Gregorio Claussen designed the new look of the product in 1925, which played a decisive role in the brand’s marketing strategy.

Number Six: The Name’s Origins

‘Nivea’ comes from the latin word ‘Niveus,’ which translates to ‘snow’ or ‘snow-white.’ It was the first oil-based cream of its kind to look 100% white, and thus the name of the company.

Number Five: High brand recognition

A study carried out to find out which companies have the best brand recognition concluded that Nivea’s logo can be recognized even when 70% of it was covered up. It’s the best result along with Coca Cola and Google’s designs.

Number Four: Reaching the Moon

500,000 blue tins are manufactured daily in Hamburg alone. That’s 100 million tins a year. In fact, if every Nivea tin ever produced were to be stacked one of top of the other, by 2020, the pile would reach the moon! (or so they claim.)

Number Three: Unaltered Formula

NIVEA Crème’s formula is, essentially, the same one from 100 years ago. Its singular scent is also the same used when it was first created.

Number Two: Nivea’s Adaptation to the Third Reich

The German brand barely made it through WWII. Nivea had been previously known as a Jewish brand and suffered from hateful campaigns that meant to take down the business. Although Nivea’s executives never showed any support to the Nazi regime whatsoever, they did start featuring blonde, light skin models in their ads to dodge being banned. However, they always remained neutral in regards to their political beliefs. At the time, Nivea was the best-selling skincare brand among Jewish and Nazis alike.

Number One: 1960s Most Popular Product Was…

Nivea’s inflatable beach ball! It was created in the 1930s as a promotional ‘3D’ version of the blue tin to help Germans make the most of their leisure seaside activities. Once the war was over, the inflatable ball became extremely popular among Germans, and the successful marketing idea was expanded all over Europe. In the ‘60s, it was the most popular, best-selling Nivea product in Germany, and it’s still very in demand today—1.5 million Nivea balls have been produced a year since 2006. We hope you found these facts interesting!

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