Magisto: 9 Fascinating Facts About the Video Editing App



Magisto is one of the most popular and well-known apps for editing videos. However, despite the fact that the app has spent a considerable amount of time in the spotlight and under the scrutiny of the public eye, there are still some things that many people don’t know. With that in mind, here we present our list of nine things you probably didn’t know about Magisto. Well, what are you waiting for? Check it out for yourself below!

Number Nine: Both of Its Co-Founders Are Giant Nerds

Co-founder/CEO Oren Boiman and co-founder/CTO Alex Rav-Acha both have their Ph.D.’s. And if that’s not impressive enough, they have their doctorates in the same field – Computer Vision, Artificial Intelligence, and machine learning. Impressive!

Magisto co-founders, CEO Oren Boiman and CTO Alex Rav Acha /
Magisto co-founders, CEO Oren Boiman and CTO Alex Rav Acha /

Number Eight: Magisto for Business

Just last month (February 2016), the app launched Magisto for Business. The goal with this was to target more businesses and help increase growth. Their website features all sorts of useful information for small businesses, including articles about how to create a good business video.

Number Seven: Its Users Create Roughly 10 Million Videos Every Month

That’s more than 250 million videos since the launch! That means that the service’s users have created more videos than in the entire history of network television.

Number Six: It’s Been Translated Into Simplified Chinese

The app has been translated into 21 different languages. One of the strangest of these languages is something called “Simplified Chinese.”

Number Five: Its CMO Is a Rock Star

Well, sort of. The company’s CMO is Reid Genauer, who is also the lead singer of Assembly of Dust.

Magisto CMO, Reid Genauer on stage playing with Assembly of Dust /
Magisto CMO, Reid Genauer on stage playing with Assembly of Dust /

Number Four: It’s Attracting Star Power

It’s no secret that a lot of people love the service, but many people don’t realize just how many celebrities use the service. In fact, the app is used by Brad Paisley, Joan Osborne, and even Maria Sharapova.

Number Three: The Idea Came From an Infant

Specifically, CEO Oren Boiman got the idea for the app after the birth of his first child. The idea was born (pun intended) when he realized he didn’t have a quick or easy way to create videos.

Number Two: The Story Behind Magisto Shot

Magisto Shot is a special version of the app created uniquely for Facebook messenger. The service turns one photo with text into a “colorful micro-movie perfect for messaging.”

Number One: It All Goes Back to Caveman

The big picture behind the app is rooted in storytelling, which began with cavemen. By sharing our own life experiences on Magisto, we tell our own stories – an experience that is uniquely human. Thanks for reading!

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